MEET OUR EXPERT - SIDSEL
Our experts are a big part of ZENZ being a front leader in the sustainable beauty industry. Therefore, we will introduce our team of dedicated experts in a series of blog posts. You will learn more about our experts, why they are experts in their field and how they acquire expert knowledge. In addition, you can read about how their knowledge is used when new products are developed, but also for treatments in our salons and educating new hairdressers.
Most importantly, how our team of experts help to promote ZENZ's vision of a more sustainable beauty industry. Our team of experts consists of founder Anne-Sophie Skjødt-Villumsen, education manager Sidsel Riisberg, extension expert Rebekka Olsen and makeup artist Kasia Szefler-balaban.
In this blogpost, we would like to introduce Education Manager Sidsel. Here you can read about Sidsel's path from being a hairdresser to education manager and manager of ZENZ Nørrebrogade in Copenhagen, why she is an expert and how she keeps her expert knowledge updated and relevant.

FROM AN A-LIST HAIRDRESSER STYLIST IN LONDON TO EDUCATION MANAGER AT ZENZ
Sidsel was an apprentice at ZENZ back in 2009 and quickly developed into a highly skilled hairdresser. Sidsel received a bronze medal for her apprenticeship education, after which she worked as a hairdresser for a few years before moving to London to become a makeup artist and hairdresser stylist. Sidsel did jobs for photo shoots for various A-list celebrities. During her work she was very affected by headaches and thought at the time that it was probably because she had a lot on her plate. She moved back to Denmark and started working for ZENZ again. She quickly discovered that her headache subsided after she returned to ZENZ which do not use any harmful chemicals. Sidsel continued her great progress at ZENZ and was promoted to head of education. She passes on her wisdom and experience to distributors, ZENZ green hairdressers whilst also educating haircut and colouring courses. Sidsel also leads the ZENZ salon on Nørrebrogade.

A WORK LIFE WITHOUT HARMFUL CHEMICALS
After Sidsel left working with harmful chemicals behind, sustainability left a huge impact on her everyday life and work life. To keep her sustainable knowledge up to date, Sidsel regularly takes courses on how ZENZ salons can carry out their work within sustainable guidelines. In addition, Sidsel is very proactive in her way of acquiring new knowledge. Sidsel's go-to methods are most often to absorb knowledge from other hairdressers, find inspiring videos or pictures on social media and on the street. Sidsel's experience as a hairdressing stylist in London, taught her to get into the head of a designer and to be able to recreate it in a hairstyle. In addition, Sidsel takes various haircutting technical courses, in order to constantly improve her skills and refine her craft. In the field of natural hair coloring, Anne-Sophie and Sidsel use each other, by combining their experience and knowledge.

SIDSEL'S FAVOURITE ZENZ PRODUCTS
Sidsel loves ZENZ Styling Paste no. 6 as it contains good ingredients, can be used in most hair types and gives a beautiful finish to your hair. It is also easy to work with. Sidsel's favourite treatment is Oil Treatment ZENZ Deep Wood no. 99. "Give yourself a scalp massage, whilst you apply the treatment in your hair and enjoy the smell of the beautiful oil - it is a pure luxury spa experience," says Sidsel. One of the reasons why Sidsel loves the Oil Treatment is because it is especially good if you have problems with your scalp. Sidsel suffers from psoriasis and the Deep Wood Oil has a very positive effect on her skin condition. Among other things, the Oil Treatment removes the psoriasis and stops her scalp from itching. Read more about our experts, meet ZENZ founder Anne-Sophie here.