When developing new or existing products, we avoid ingredients that are or are suspected to be endocrine disruptors, allergens, or carcinogens. We choose organic ingredients and, whenever possible, prioritize ingredients and packaging that have the least impact on nature. In our salons, we create a healthy physical work environment for our hairdressers, which is especially important in an industry where many experience health issues and shortened careers due to poor working conditions. We always ensure good working conditions both in our salons and throughout the rest of the company.